Starza started her marketing career in the non-profit sector, learning how to create a huge impact with few resources. After crafting a cookbook that sold over 225,000 copies in its first year, Starza left the non-profit world to get her MBA at the University of Illinois in Urbana-Champaign. Graduating with honors and in the top 10% of her class, Starza started her post-MBA career at a Fortune 500. There, she created value-added services, organized webinars, trade shows, and large-scale conferences, helped small to medium businesses define their brand and value, and many other marketing projects that came her way.
Most recently, Starza was the head of marketing at a technology consulting firm where she built the marketing department from scratch, including creating successful digital and social media strategies that earned her the national award of Digital and Social Marketer of the Year from Cisco.
In her spare time, Starza enjoys going on outings with her little sister in the Big Brother Big Sister program, helping Illinois residents get access to legal information through her board position at Illinois Legal Aid Online, and mentoring women who are considering getting an MBA through the Forte Fellowship program.
Teeda’s marketing career began in the sales department of a Fortune 500 company, where she soon moved to the marketing department. There, she developed custom marketing solutions based on client needs and market problems and ran the company’s web-based sales and client portal, while earning her MBA at DePaul University with a concentration in Marketing. After moving to the Bay Area, California in 2015, she gained experience in managing a start up’s content creation across web, email, and print. Later, she moved to working in the financial technology sector helping schools and clubs implement online payment systems to save time and improve accuracy.
Today, Teeda consults onsite at a social media networking company as part of a two-person team spearheading mobile first user experiences. She conducts hands-on workshops with clients across all industries to improve their mobile experiences through data-based recommendations.
In her free time, Teeda enjoys tutoring students at Boys and Girls Club, serving as the marketing lead on the board of the Palo Alto Humane Society, and fostering dogs (and currently a rabbit) through local rescue groups.