While having a website is important, it is no longer enough. Your potential customers need to be able to find your website easily, even if they don’t know who you are or what your company does. As consumers, we all use search engines to answer questions, find products and services, research companies, and more. Regardless of whether your company is a business-to-consumer, business-to-business, or a non-profit, it’s essential that you can be found in a Google search for topics relevant to your business.
There are a number of ways to ensure you are ranking in search results. You can focus on organic search—someone is searching for a specific topic and the content on your website places you in one of the top results, or you can pay to be in the top results through pay per click campaigns. Pizzaphant has an award-winning digital strategy and will work with you to determine the relevant keywords you would like to rank for, optimize your website for search engines, and run your Google AdWords campaigns. We can also build ads on your social media sites to promote your company, campaign, product, or service to those people who may be interested. As with all of our services, we determine the metrics for success and provide analytics in an easy-to-understand report.
Digital Marketing Services
Digital marketing strategic plan
Pizzaphant has the expertise you need to develop a strategic plan for your digital marketing initiatives. We will use our six-step approach to help you define your overall marketing and business goals, and then we will determine how digital marketing will help you achieve those goals. The strategic plan will provide tactics and recommendations on how to adopt digital marketing into your current marketing plan and lay out metrics for measuring success.
The first step to creating a digital marketing strategy is to determine the keywords you would like to target. Keywords should be words or phrases that your potential clients are searching for on Google. You can define the keywords you would like to use for the year or for a specific campaign. Pizzaphant can help you determine what your keyword list should look like and provide recommendations on how to create content that will strengthen your ranking for those keywords.
Search Engine Optimization (SEO)
Search Engine Optimization uses the content you create to move you up the search results page for a specific keyword or phrase. It should be every company’s goal to be the first search result in a relevant search. This is how people find your website organically, and how you increase traffic to your site. Pizzaphant will review your current web content along with your targeted keyword list and offer recommendations on how you can adjust your content to improve your search rankings. We will also monitor your keywords and provide insight into why their ranking is changing and how to continue to appear in the top search results for your keywords.
Pay Per Click (PPC)
SEO helps increase traffic to your website by focusing on certain keywords that potential customers might search for. Pay per click uses the same keywords, but rather than focusing on content, you are paying for your website to come up in the search results. Pizzaphant uses Google’s best practices to ensure your dollars are well-spent and your ads are successful. We will define realistic goals and expectations and provide reporting and analytics on your ads.
While SEO and PPC are important ways to attract potential customers to your site, they aren’t the only things you can do. Social selling is another way to attract potential customers. Social selling is like PPC in that you are paying for your specific ads to show up on potential customers’ pages. However, social selling focuses on your social media sites, like Facebook and LinkedIn, and uses specific targets that you define to decide who will see your ads. With this service, Pizzaphant will determine your targets, create the ads, and monitor and measure their success.
Analytics and reporting
Without analytics and reporting, it’s impossible to know whether or not the things you are doing to help increase the traffic to your website are working. In addition to looking at the analytics for a specific service listed above, we will also look at your website traffic, ranking, and Google Analytics to determine what efforts have been successful and where you may need improvement. Pizzaphant will create a concise and easy-to-understand report so you know what is working and what the next steps are.