Your website is the most important asset you have as a business. It’s the first place people go to learn about your products and services. As a result, I am always trying to find new ways to drive traffic to my website. Word-of-mouth and personal referrals are great, but they are not sustainable. I need to grow my business through people visiting my website. So how do I do that? One way to do it is through blogging and choosing topics that are relevant to the people who I want as customers.
So, how do you choose blog post topics that will drive traffic to your website?
Choosing Blog Post Topics
You want to choose topics that people are actually interested in. You also want to choose topics that will get your blog post on the first page of the search results for a particular keyword. Blogging is a great search engine optimization tool, but you need to balance interest/intent with topics that you can actually rank for.
Below are some tools I use to figure out which blog topics would be the most impactful to write about.
Keywords Everywhere is a plug-in for FireFox and Chrome that gives you real time data about a specific keyword as you search for it. It will also give you information for related keywords, so you can make an educated decision on what keywords make the most sense for you to use. For instance, in preparation for writing this blog post, I googled the keyword “blog post topics.” Below is what the Keywords Everywhere tool showed me.
As you can see, Keywords Everywhere shows that the monthly volume for this keyword is 480, the cost per click (CPC) is $0.72, and the competition is .05. For search engine optimization (as opposed to pay per click), we want to focus on the volume and competition, though the CPC gives us a good idea of how valuable this keyword is.
For “blog post topics” the monthly volume (or how many searches for this keyword occurred per month) is low, but so is the competition. The competition score is a ranking between 0 and 1, with 1 being the most competitive (people wanting to rank for that result) and 0 being the least. Because the competition is so low, I have a great chance of appearing on the first page of the search results for this keyword.
Just to make sure there isn’t any other related keywords with a high volume and a similar competition rate, I check the related keywords at the bottom of the page:
I could use “personal blog post ideas” as the volume is slightly higher, but my blog is focused on businesses, so this keyword is less relevant to my audience. When creating my blog content calendar for the month, I will try a number of different keywords to see what makes the most sense.
Keywords Everywhere makes choosing a blog post topic that drives traffic to your website a lot easier and a lot more strategic.
Answer the Public
For this post, I already knew what I wanted to write about—I just needed to find a keyword that would be the most effective. However, if I didn’t know exactly what I wanted to write about, I could use Answer the Public to help.
Answer the Public takes a specific keyword and then finds all of the questions that people ask that are related to that keyword, broken up into Which, Who, Will, What, Are, Why, When, Can, Where, How. They also have results for comparisons and prepositions.
Let’s say I wanted to write a blog post about blogging but wasn’t sure what exactly I wanted to write about. I plug the keyword, “blog post” into Answer the Public and get this result:
Keywords Everywhere integrates with Answer the Public, so you can hover over each question to see the volume, CPC, and competition. You can also click on a particular question and it will pull up the search results page for that particular keyword.
Answer the Public gives you an endless number of questions that could be the next topic for your blog post.
The Hemingway App is not necessarily a tool for traffic, but it will make your blog post easier to read and understand. Blog posts that are easy to read mean repeat visitors and people who actually get the information you’re trying to convey. The web-based version of this app is free. You just need to paste text into the webpage and then follow directions. I posted some of the text of the first draft of this blog post into the Hemingway App as an example.
It looks like this blog post needs some work before I post it.
The Hemingway app highlights various parts of your text to show you which sentences might be hard to read, which use passive voice, which phrases have simpler alternatives, etc. You can hover over some sentences to see what the Hemingway App suggests instead. Split up the hard to read sentences and use the app’s suggestions for adverbs and simple alternatives to make a blog post that is easy to read. There is no point in choosing a blog post topic if no one can read or understand the actual blog post.
Blog posts can drive a lot of traffic to your website. Traffic can lead to sales, and sales can lead to loyal customers. The first step is to pick topics that are both relevant to your products and services and to your potential customers. Find blog post topics that you can write about and that you can rank for. Most importantly, start writing and see what happens.
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